Three Reasons why Corporate Innovation rarely works from the Inside Alone

  The rise of technology and digital offerings has gradually shifted the market power from the sellers to the consumers in the last decade in many industry verticals. Thus new technology enabled entrants in these verticals enter markets by offering easier, faster, cheaper, and more transparent and more user-friendly products and services. Already existing Corporates in these verticals try to …

Seven fundamentals for scaling a successful B2B software product

For technology startups that build a B2B software product, the following seven fundamentals are important for growing their sales. When developing a B2B software product focus on attention to detail. Plan ahead and schedule the necessary downtime to clean up and to improve your product code and to upgrade its quality. Not only, spend time on security, scalability, and correctness, …

6 New Year’s Resolutions for Corporate Innovation Executives

Corporate innovation executives face numerous challenges on a daily basis in order to assist their companies become smarter and more focused. Below are few of the key New Year’s resolutions for 2018. We need to evolve the core business activities of our company in order to create new levels of organizational performance with the use of technology.  Technology will be …

Lessons Learned from a Corporate Hackathon

  Success criteria for an Innovation Workshop , a.k.a. Hackathon depend on the particular context, such as industry, themes, timing and expected end-result. In the case of a Corporate Innovation Workshop though, the selection of Key Performance Indicators (KPIs) to measure impact are different in comparison with an open-door event. Some obvious indicators are equally important like Participation rate or …

Four best practices to help any company drive innovation and growth

  The most successful growth companies tend to adopt the following best practices and seem to reap the benefits of utilizing them: Substitute the S-Curve All products, markets, and business models go through a predictable cycle of growth and maturity, often depicted in an S-curve. As a result of this process nothing grows forever. The law of diminishing returns sets …

5 Tips when Starting your Own Company

Build your personal brand. Building a personal brand is a fundamental building block for your Company. Having a recognizable personal brand as a professional and as an expert in your field of interest, gives you credibility.  So if your potential Customers know and trust you and your personal brand, they’re more likely to trust your Company. Also, a wide personal …

Lessons learned by Changing Career

Many dream about leaving behind corporate life. One year ago, I left my corporate job after more than one decade, with Eurobank and I took the leap of faith into a planned exit to build Hippocampus.io. Now this is my full time job and I’m enjoying every minute of it. In retrospect after a year, I’d like to share the …

5 tips for a successful Startup – Corporate Proof of Concept (PoC)

You need to engage in a Proof of Concept (PoC) with a Corporate Customer to: i. Validate key business model assumptions by working with real customer data ii. Quantify in monetary terms the potential impact of your product for the end customer iii. Gain valuable feedback and learning to further refine your product offering Here are 5 great tips for …

5 Sales Tactics for Corporate Customers

Want to engage with your new customers? Here are 5 great tips for helping connect with your new Corporate customer. Building an understanding. Never start a conversation with a customer with the intent of making a new friend. If your goal is to become the customer’s best friend, you’ll quickly turn into the “yes man” someone willing to say yes …

What does an Innovation Consultancy do?

Thinking about what an Innovation Consultancy does, we’ve managed to break it down across the three dimensions we help our Clients a.k.a. The Past, The Future and The Present. The Past. We help companies reconnect with their “inner entrepreneur”, since every company at one time was based on a single idea that did offer unique and different value – as …