Corporate innovation executives face numerous challenges on a daily basis in order to assist their companies become smarter and more focused. Below are few of the key New Year’s resolutions for 2018.

We need to evolve the core business activities of our company in order to create new levels of organizational performance with the use of technology.  Technology will be used to unlock cost effectiveness, thereby increasing our company’s investment capacity in the discovery of new products and services.

We need to focus on customer experience by creating new, personalized experiences with our existing clientele through the active management of multiple touch points.  Therefore, contributing to the growth of core business activities by enhancing customer engagement and share of wallet.

We need to develop new business models means creating a differentiated value proposition for our customers (new and existing) and grow revenue streams from these new business activities.

We need to let the builders build inside our company and therefore create a workforce ready for digital use. This means to source, educate and maintain talent with the necessary digital skills and encourage active cooperation between our colleagues.

We need to create new ecosystems of suppliers, distributors, start-ups and customers that will allow the rapid escalation of our new business models through the value chain.

We need to balance our focus wisely, constantly aligning investments and resource allocation between our core businesses and the new business to synchronize our overall innovation and growth strategy.

Want to learn more on how-to-do, drop us an email and we will be happy to share our knowledge and insights with you!

For Hippocampus.io,

Christos Lytras – Managing Partner