5 Tips when Starting your Own Company

Build your personal brand. Building a personal brand is a fundamental building block for your Company. Having a recognizable personal brand as a professional and as an expert in your field of interest, gives you credibility.  So if your potential Customers know and trust you and your personal brand, they’re more likely to trust your Company. Also, a wide personal …

Lessons learned by Changing Career

Many dream about leaving behind corporate life. One year ago, I left my corporate job after more than one decade, with Eurobank and I took the leap of faith into a planned exit to build Hippocampus.io. Now this is my full time job and I’m enjoying every minute of it. In retrospect after a year, I’d like to share the …

5 tips for a successful Startup – Corporate Proof of Concept (PoC)

You need to engage in a Proof of Concept (PoC) with a Corporate Customer to: i. Validate key business model assumptions by working with real customer data ii. Quantify in monetary terms the potential impact of your product for the end customer iii. Gain valuable feedback and learning to further refine your product offering Here are 5 great tips for …

5 Sales Tactics for Corporate Customers

Want to engage with your new customers? Here are 5 great tips for helping connect with your new Corporate customer. Building an understanding. Never start a conversation with a customer with the intent of making a new friend. If your goal is to become the customer’s best friend, you’ll quickly turn into the “yes man” someone willing to say yes …

What does an Innovation Consultancy do?

Thinking about what an Innovation Consultancy does, we’ve managed to break it down across the three dimensions we help our Clients a.k.a. The Past, The Future and The Present. The Past. We help companies reconnect with their “inner entrepreneur”, since every company at one time was based on a single idea that did offer unique and different value – as …

Can Corporates innovate like a Startup?

In the startup world, the application of lean startup, puts the emphasis on ‘build, measure, learn, iterate’, and this approach is commonly used as a justification to start building on ‘unvalidated hypotheses’. When startups start with ‘build’, they start with what they already know, and strive to refine it from a narrow set of opportunities, that are not usually thought …

4 steps to Successful Partnerships

When embarking on a journey in developing partnerships with Startups there are some key steps that any Corporate needs to take: Do you have a clear picture of the future and where you will be and how your corporate strategy will take you there? Understanding the big picture will assist Corporates in defining the characteristics necessary to define the companies …

6 Lessons to be learned by Corporates

For Corporates taking Startup interest in partnering for granted is a major mistake, since entrepreneurs are knowledgeable enough to understand which Corporates show genuine interest and are capable of making decisions swiftly enough to keep up with the pace of building a mutually beneficial relationship. Reputations in the startup ecosystem spread quickly and can last a long time and take …

3 take-away messages in implementing Startup-Corporate interactions

Use empathy In almost every industry, Corporates are a significant part of the business environment, and cannot be ignored. Entrepreneurs both experienced and less experienced, clearly understand the value in and the importance of working with and not against Corporates. But, at the same time acknowledge the difficulty involved in making these relationships work well for both parties. These relationships …

Startups and Corporates collaboration Strategies

Working with industry participants instead of trying to disrupt a whole industry, for some startups is a more valid strategy that will help them gain access to markets and scale faster. Therefore, relationships between Startups and Corporates are multi-layered, and can potentially lead to a variety of benefits over time, for both participants. From a Startup point of view potential …